Creation, is the word!!

Is pretty interesting the importance of the creative process in media. I use to do advertising back in Mexico and the creative process was the main brick during the process of creation. To create a piece of communication is important to know which way we are following.
Now I’m applying the process and the techniques learned before and I can say that truly is a big issue.
to know how to follow a process to transform an idea in to an object of design is important has in mind the porpoise of the project.
Who is my target?, was the first step of my process, but thinking in this specific project I could realise that the target to follow was me!! Knowing you target is the first piece of the process, but when u are the target it becomes more personal and the project turns more important and difficult.
I was planning something clear, and simple, “Less is more” as Miuccia Prada says.
I love simplicity, in this life full of everything, keep it simple is the hardest thing that you can do.
For that reason, colours, lights and forms have to be like that… Just simple.